Because as you already know... the "convincing" business sucks!

Tuesday, 3:37pm
From: Craig Garber & Mike Miget
Sunny Tampa, Florida

The ARM Refinancing Marketing System Program Replay Call

Craig Garber	Mike Miget

After a brief discussion about how to use a wide variety of media in your marketing, this call describes, in detail, the ARM Refinancing Marketing System Program and the requirements to participate in it.  This program is limited to 50 LOs only, and will be closing on the date posted above.

7 BIG Reasons why most loan officers never succeed

1. Don’t have access to the RIGHT experts and the RIGHT information in the first place.
   
   
2. Have access to the right people and the right information, but these people don’t have the organizational or communication skills you need, to make things easy for you to understand.
   
   
3. Talking to people who in theory “know” what they’re doing, but haven’t put it into practice themselves.
   
   
4. No accountability.
   
   
5. You’re using the wrong tools in the first place.
   
   
6. May be the most important: You don’t believe success is possible.
   
   
7. You haven’t “really” made any kind of a commitment to success.
   
   

If you can qualify, the ARM Refinance Marketing System Group has been specifically developed to solve all of these problems.

Let’s face it, most of the things you’re doing on a daily basis, aren’t making you any money. And don’t take this lightly. Reality is, this is a huge problem and a major impediment to your success. We will not only overcome each of these 7 obstacles, but we’ll show you how to make money.

What is needed to qualify for this group?

• Private select program, we’re only going to put 50 loan officers into this group.
  
  
• Each one of you who applies is going to have to complete an application form in order to qualify.
  
  
• At the same time, we’re not even going to put this program on, unless we get a minimum of 20 members in the group.
  
  
• You’re going to have to mail stuff out.
  
  
• Listen to how we tell you to market yourself, and for many of you this is going to be a new way of thinking and a new way of doing business.
  
  
• You must take action, and you must take consistent action.
  
  
• If you have questions, then you must ask them on the monthly calls, or at a minimum, you must e-mail them into us and then listen to the replay of these calls as soon as they are made available.
  
  
• Need to know that you need help.
  
  
• Need to WANT help.
  
  

What This Program Isn’t

• NOT about learning how to sell mortgages.
• NOT about learning how to bamboozle or hoodwink people.
• NOT about getting some hot new marketing piece.
• NOT a magic pill, not a “quick fix”:
• Can’t have any mental hang-ups about making money.

What This Program Is

• How to convert prospects into qualified leads using marketing materials we’ve created for you.
  
  
• How to attract leads by using a variety of media, including display ads, tearsheets and mailers.
  
  
• What to do once you get a lead. How to convert your leads into paying clients. How to make sure they ascend up into your sales funnel, using a systematic marketing process we’ll create for you.
  
  
• Learn how to use online and offline media to streamline your selling process so your marketing pieces do the lion’s share of the selling for you. This way, by the time your prospects come to meet with you, they’ve pre-qualified themselves.
  
  
• Discover how to get OUT of the “convincing” business. Instead, you’ll become a hard-opener and a soft closer. As you know, closing and “convincing” the old conventional way, sucks. We’ll teach you how to run your practice so you never have to do this ever again.
  
  
• How to create advisory and non-threatening relationships with your prospects.
  
  
• How to find the right prospects in the first place. Mike’s mailed close to a half-million pieces of mail over the last 8 years, and he’s used this to generate over $10 Million Dollars in loan fees. Unless you’ve done this yourself, it is impossible to get access to the information Mike knows about mailing lists.
  
  

This one thing alone saves you literally thousands of dollars, if not more. You can send the best marketing materials out, but if you’re sending them out to the wrong person, you are going nowhere.

• You’ll get the opportunity to work with the MOST likely prospects who are MOST likely to buy, and you’ll learn why the messages we’re giving you in your marketing materials are MOST likely to get them to take action.
  
  
• How to use alternative media like Audio CD’s, to create rapport with prospects, that you’d be unable to create, otherwise.
  
  
• How to use free booklets and long-form information to do the selling for you.
  
  
• The right way and the wrong way to use testimonials in your marketing.
  
  
• How to use pre-made voice recordings to speak to your prospects.
  
  
• How to use e-mail to communicate with your prospects. I send almost 250 e-mails a year to my online list, and I make a lot of money doing this and I’ll show you how to use e-mail to communicate and what to say. In fact, we’re going to give you the actual e-mails to use.
  
  
• How to use the 2-step approach in your marketing. You’ll get the content needed and explanations about how to use it and you’ll learn how your subsequent follow-up contacts should be different, and how they should be delivered.
  
  
• How to push your prospects psychological sales buttons to engage them and get them involved with you.
  
  
• How to use a marketing system that’s built on a systematic sequence of communication, to connect with your prospects, and then tap into their deepest fears and concerns related to refinancing their home. THIS is what lets you build the emotional relationship bridge between you and your prospect.
  
  
• The critical dirty-little secret to getting prospects to move forward. And the good thing about this, is that once you know this secret, not only will more leads convert to clients, but they’ll do this with MUCH less effort and pressure from you.
  
  

Here’s What You Get If You Are Accepted Into This Program

• Extensive training in using and applying this new method of doing business. What to do... and what NOT to do.
  
  
• Unique opportunity: Because of the intimate nature and intensity of the contact with us, you are getting exposure to us that NO ONE else has had, or will have.
  
  
• 6-month program. Start in July, run through end of the year.
  
  
• 6 System Support Calls, probably 2 hours each or more as needed (Conservative Value $12,000, 6 each at $2,000)
  
  
• July - Understanding the mechanics of what we do / review of components
• August - Understanding the psychology of what we do / review of components
• (September - meeting)
• September - post kick-off Q & A
• October - Implementation follow-up questions / feedback / sharing new discoveries
• November - Business in process feedback, “tweaking” of documents if necessary, handling any challenges and objections discovered during your process
• December - Continued modification of program, review of business in process, continued “tweaking” of documents if still necessary, handling any new challenges and objections discovered during your process



• Audio CD Recordings Or Security Protected Online Replay Access of these calls (Value $1,782, 6 each at $297)
  
  
• September - Two Day Intense Kick-Off Meeting with Mike and I here in Tampa (Value $30,000, at our daily consulting rate of $7,500 each)
  
  
• Weekly faxes - same weekly fax Craig’s private Mavericks Coaching and Mastermind group receives ($582, 6 months at $97 a month)
  
  
• Complete Turn-Key 2-Step Lead Generation Marketing System with sequential follow-up to attract prospects who are interested in Refinancing their ARM’s (Value $60,000 “plus” + 3% Gross Sales lifetime royalties):
  
  
1. 2 lead generation space ads/display ads - full page, half-page
   
   
2. Lead generation sales letter
   
   
3. Lead generation tear sheet mailer (like the one you can download at loturnaround.com/tearsheet)
   
   
4. Lead generation Postcard Mailer
   
   
5. Template for an online landing page of your website to capture your leads
   
   
6. “Thank you” e-mail sequence after prospect signs up
   
   
7. An e-mail mini-course for you to send your leads: sequence of pre-formatted e-mails to send out to your prospects who request your FREE Report
   
   
8. Telephone script / voice recording for your telephone hotline
   
   
9. Audio CD Recording Insert / sales letter
   
   
10. FREE Report to mail to your leads who respond (long-form sales letter) - this is the cornerstone concept behind your success in this program
    
    
11. Guarantees to offer your prospects
    
    
12. Response Form
    
    
13. Envelope Design for FREE Report
    
    
14. 2 Subsequent sequential Follow-up packages
    
    
15. Recommendations and guidance for ongoing follow-up after this
    
    
16. Lift Letter / suggestions for other similar material
    
    
17. Guidance on how to present testimonials / testimonial template
    
    
18. Evaluation of your results
    
    
19. Guidance on complete strategy and full implementation
    
    
20. Marketing expertise and consulting on this entire process
    
    
    
    
• “Stick campaign” to keep your borrower from getting buyers remorse, once they do apply for a loan along with other recommendations to assist you here. ($5,000)
  
  
• ARM Analysis Worksheet to use in your presentation. ($5,000)
  
  
• Comprehensive guidance on mailing list selection (Value: PRICELESS!)
  
  
• Recommended vendor resources, where possible (Value: PRICELESS!)
  
  
• Printing
• Tearsheets
• 800-lines
• Online website design/templates
  
  
• Bonus: TOP Performer in this group will be the featured interview on Craig’s Monthly Audio Success CD interview of the month, that goes out every month with his Seductive Selling Newsletter. (Value: Awesome!)
  
  
• Lifetime rights to use this material (Value: PRICELESS!)
  
  

7 Risk-FREE Guarantees, But Only For Those Who Qualify:

1. 6 Month program, but we’re going to give you a 12-month 100% Risk-FREE Money-Back Guarantee: Use the program the way we show you how to use it, and if you don’t make at LEAST an extra $50,000 in loan fees from it, then we’ll give you 100% of your money back.
   
   
• This is a conditional Guarantee
  
  For each of these other Guarantees, if we don’t live up to our promise on any of them, you can request a full refund, any time you want.
  
  
2. Guarantee you are going to be able to understand everything going on.
   
   
3. No weasel clauses.
   
   
4. If you have questions, you won’t be ignored.
   
   
5. No one will pressure you or try and sell you anything else.
   
   
6. When we say this is a turnkey system, we mean it.
   
   
7. You don’t have to be a marketing “genius” to make this work.
   
   

Investment and Application Process:

Why are we offering this to you for such an inexpensive investment?

Concerns You Might Have

• Can we pull this off?
  
  
• What if someone else in the group is in my area?
  
  
• Will this be a worthwhile investment?
  
  
• How do you know we’re not going to “take the money and run”?
  
  

Is this for you?

• Are you operating as efficiently and effectively as you can be?
  
  
• Are you making as much money as you want?
  
  
• Are you making as much money as you deserve?
  
  
• Are you sick of chasing down business and “hoping” for business or are you responsible enough to take this into your own hands and do something about it?
  
  
• If you’re interested in:
  
  
• Building relationships first, and believe the Golden Rule of selling is what works, which is “No one cares how much you know until they know how much you care,” then I’d encourage you to apply.
  
  
• If you want marketing that attracts pre-qualified prospects, positions you as the expert, and supports your claim that you’re the expert, then I’d encourage you to apply.
  
  
• If you want your marketing to differentiate you from your prospects, by showing you’re much more qualified, wiser, and more professional and classy, then I’d encourage you to apply.
  
  
• If you want a marketing system that makes you and your clients feel good about what you’re doing for them, then I’d encourage you to apply.
  
  
• Also, I know some people in this business may feel a little guilty at times. They feel they’re getting paid to simply take an application. The other nice thing about this process is that it’s no longer about the app, and it’s no longer about the loan -- it’s about the process. So now you’re getting paid for your consulting services, and the loan fee you get is for implementation, just like in financial services.
  
  
• Do NOT apply if you are dead-broke and if you’re not going to have money to mail out your lead generation material or to run your display ads, and to pay for the cost to print your free reports and other materials, or for the postage to do repeat mailings.

Craig Garber The "King Of Copy"	Mike Miget The $10 Million Dollar Mortgage Man

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